Paper Conservation - End Junk Mail
April 20th, 2008 by Michelle Trantina
Unopened mail creates a lot of waste. In fact, a recent Canadian Marketing Study quoted in the Flyer Distribution Standards Association newsletter suggests that:
• 67% of Canadians are not interested in the flyers and advertising that comes in the mail
• 25% of Canadians discard them without reading
In the US, the problem is even worse. The Forest Ethics website (www.forestethics.com) reports that junk mail distributed in the US accounts for 30% of the mail delivered in the WORLD, and that 44% of it goes into landfills unopened.
Some of the paper used in producing these ads comes from the Canadian boreal forest, which is being logged at a rate of 2 acres per minute, 24 hours a day to produce junk mail and other paper products. READ MORE
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November 25th, 2008 at 5:14 am
Thanks for writing this.
November 26th, 2008 at 1:58 pm
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December 14th, 2008 at 3:41 am
Thanks for an interesting read, I will check some more of your posts! Thanks Mike
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