Red Dot Program. Say No to Junk Mail.
Choose to reduce paper waste and clutter by saying NO to Junk Mail through Canada Post’s eco-friendly Consumer Choice option. Canada Post will honor your request to say no to unaddressed advertising materials.
We are fortunate to live in abundance where many of us have TOO MUCH STUFF! And to keep us buying more stuff, we are inundated with $19 Billion worth of advertising each year.
Much of this advertising is wasteful and irrelevant. Print advertising has a huge environmental footprint and often produces only a 1-2% uptake on the offer.
The good news is we can all say NO! And our collective voices will encourage advertisers to re-evaluate their current marketing strategies and transition into more effective customer-centric community-based initiatives.
Canada Post uses red dots to flag households that have said NO to Junk Mail. The Red Dot Campaign reminds you of your choice to say “NO†to unwanted advertising.
Our collective voice urges advertisers to be mindful of their use of paper in print advertising.
The intention of the Red Dot Campaign is to urge advertisers to re-allocate their advertising investments into socially responsible initiatives.
Launching this successful social marketing campaign proves our point. We are counting on your help to spread the word and make this Red Dot Campaign a success!
Encouraging your friends to exercise their choice to refuse junk mail!
Quoting a Canada Post Jan. 2007 press release,
“Canada Post respects the wishes of consumers who indicate through a self-produced note on their mailbox or mail receptacle, that they do not wish to receive unaddressed material.â€
A great campaign to get rid of junkmail and all the unnecessary waste and pollution that comes along with it. If you do not live in Canada look for or encourage a system like this one in your area.
advertising materials canada post choice option collective voice collective voices consumer choice current marketing eco tips environmentally friendly environmental footprint green green living junkmail junk mail marketing campaign marketing strategies print advertising receptacle red dot red dots responsible initiatives social marketing success thanks unnecessary wasteCommunity, Environment, Green Living, Health and Wellness, Michelle Trantina, My Yoga Online, World Affairs
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